I’ve also been supportive of how Coors has chosen to treat and promote the brand, say in contrast to the efforts of Anheuser-Busch related to its “faux-craft” products. While not the most flavorful beer I’ve ever had, I think Blue Moon is a reliable choice when in a pinch at a chain restaurant and it has contributed to expanding the reach of better beer into demographics where it hasn’t previously succeeded. Now, I’m pretty much on record in support of the development and promotion of Blue Moon by the Coors people. I imagine you’ll be seeing this beer pushed very hard on draft in the local Boston market in an attempt to retake some of the omni-present Blue Moon handles secured by Coors. Details surrounding the beer remain very sketchy as news of the beer was not meant for public release quite yet. After years of being battered in the local market by the wildfire growth of the Blue Moon Belgian White (or “Blue Moon by Coors/MolsonCoors/MillerCoors” if you’re down with the Brewers Association’s quiet PR campaign), the folks at Harpoon have decided to expand their UFO line to include another beer: UFO White.
HARPOON IPA BEER DESTRIBUTOR SERIES
A new 100 Barrel series or Leviathan release you might ask? Nope. The project is apparently of a very hush-hush nature at the Boston brewery. I recently received word through sort of an unusual but reliable back channel that the Harpoon Brewery was planning to brew a new beer.
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